Cryptocurrencies are seeking adoption- and art, culture and festivals seem to be perfectly suited and rather accepting. The edgy nature of the art world means less skepticism of Bitcoin, but also altcoins that offer ease of payments.
Most recently, Bjork set crypto-payment options for her next album, Utopia, coming up on November 24. The album is available for purchase with Bitcoin, Litecoin, DASH and AudioCoin, a specialized mineable coin released back in 2015, dedicated to the music industry.
There will be no cash option for purchase- pushing Bjork fans to become familiar with cryptoassets.
"People have done things with crypto and artists before, but this is the first time a global artist has done anything like this. While it will be interesting to see how the crypto community responds to this, Utopia is also a gateway for people to go into crypto for the first time. Björk is the best artist in the world we could imagine doing this," said Kevin Bacon, CEO of blockchain company Blockpool
AudioCoin has appreciated recently to $0.002, rising 100 times from its 2015 levels. Still, it remains a lesser digital asset compared to the other major tokens.
"This really isn’t a marketing strategy with Björk. This is a decision to be a leader. In fact, it’s just the obvious thing to do for her. If I wasn’t involved in this project, I’d expect Björk to be a leader in this area, and for her team to be doing creative things with crypto. So we’re not going to give her a menu of creative ideas," said Bacon.
In similar news, a music festival in India noticed that about 1% of its sales have been in Bitcoin. DASH is also a currency adopted by the festival and events community, as it partnered recently with Festy card.
Together with AudioCoin, the ArtByte coin was created to support visual artist and invest in art. Its value has also picked up and peaked in 2017, although it is still a sub-penny coin.
The phenomenon of freedom of expression and cryptocurrencies was also covered in a recent book, the 2014 edition of "From Bitcoin to Burning Man and Beyond", a collection of essays and explorations on decentralization, self-governance and experimental societies.