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It’s the biggest holiday of the year, a time of joy, celebration, and gifts. This Christmas is bringing you a special gift — an emerging digital world, where you can become a landowner and a creator of augmented reality.

On Nov, 27 Arcona, an augmented reality project (AR), started a presale of tokens that will allow users to buy pieces of AR layer (Digital Land) that will cover the Earth’s surface by 2019. Presales will continue for exactly one month.

Arcona integrates the virtual and the real, providing a link between an AR layer called the Digital Land and natural landmarks on the Earth’s surface. The owners of AR layers will be able to sell or rent out their pieces of the virtual world.

A piece of land in the heart of the city

Arcona is using blockchain technology to protect proprietary rights and guarantee safe and transparent transactions. According to the project’s founders, Digital Land will provide numerous opportunities for business owners, content creators, investors, and developers.

“The population of London exceeds 8.5 million, and the number of tourists reaches 19 million every year,” explains Ilya Korguzalov, Arcona’s co-founder.

“If you own digital land in the city center, all of these people are your potential customers. An interesting and high-quality AR project in a popular place will attract thousands of users. You can organize an AR show or a performance that will capture the attention of a huge number of people.”

Other ways to generate income from these zones include advertising, such as placing AR banners on the digital land. According to Arcona’s calculations, one AR banner will cost at least $50-60 in the world’s prime locations, such as the Forbidden City in Beijing.

“Real billboards and other ads in the world’s top locations are incredibly expensive,” Korguzalov said. “However, if you have 100 meters of digital land, your income could reach a minimum of $6,000 by displaying just 10 banners.” 

From Tokyo to Barcelona: How the AR layer is covering the planet?

By 2018 the first digitized zones will appear in fashionable neighborhoods in 10 global cities favored by investors and tourists, including Soho in New York, the Asakusa district in Tokyo, the Gothic Quarter in Barcelona, and the historical center of Rome. The company behind the project, Piligrim XXI, has already created eight AR parks in six European countries, including Spain, France and Italy. 

Arcona represents a new development in the area of blockchain-powered AR technology and is a result of two years of work by Piligrim’s team. As part of the new project, Piligrim XXI will make its unique remote positioning algorithms, which enable users to place objects remotely, accessible to all Digital Land owners.

The algorithms behind Digital Land were the fruit of extensive research in recursive neural networks, generalized artificial neurons, distributed GIS systems, AR technology, 3D simulation and artificial intelligence (AI).

One token will buy one square meter (3.28 feet) of Digital Land at the auction, which is set to take place in spring 2018. The price of one token is 0.0027 ETH, equivalent to $1 USD.

Tokens for land management and decision-making

With Arcona’s internal currency, Arcona tokens, participants will also be able to purchase goods and services within the community, such as 3D content and AR projects. Most importantly, tokens will provide an opportunity to make decisions on the future of Digital Land.

“Supporting the principles of blockchain, Arcona allows collective decision making, - Korguzalov explains. - The community of the token holders who will be able to vote for the first digitized zones, new projects, and land management. All token owners will be able to offer their tech and creative solutions for improving the platform. At the same time, smart contracts will guarantee the copyright of each participant.”

In the best traditions of the holiday season, all buyers will receive exclusive gifts. During the first five days of presales, crypto enthusiasts will have the chance to win a trip to St Petersburg, Russia’s cultural capital, to meet Arcona’s team in person. 

In 2021 the augmented and virtual reality segment is expected to reach a market size of $215 billion (USD). With Apple’s announcement of its new ARKit project, Facebook’s unveiling of its AR Studio, a new tool that lets 3D artists and developers create interactive photo and video effects, and Snapchat’s deep integration with AR, augmented reality is now the hottest item on investors’ agenda.