Media Shower, Lannister Holdings Team Up for Equity Token Project

Blockchain-based media and marketing group Media Shower announced on Wednesday it had reached an agreement with US-based software developer Lannister Holdings to develop the initial blockchain-based code base of the so-called Equity Token Project. The two signed a memorandum of understanding last month and have been working on the project since then. The blockchain-based open source package will allow companies to offer equity stakes to investors through tokens.

Media Shower CEO’s Perspective

Media Shower CEO John Hargrave explained:

“To date, blockchain projects have been funded by investors buying ‘tokens’ without any real underlying value. The Equity Token Project lets blockchain entrepreneurs fund companies with real equity, like a real company.”

Lannister Holdings’ Input

His counterpart at Lannister, Joseph Snyder, added:

“Which means investors can begin owning a real piece of equity in businesses, not just a blue-sky idea.”

“This technology opens up all kinds of models in the future. We’ll start to see ‘smart stocks,’ with built-in voting mechanisms.”

Snyder said the partners were making the Equity Token Project open source to encourage entrepreneurs to improve and expand this model.