Basic Attention (BAT) Picks Up the Pace on Dow Jones Partnership

Published on 19 April 2018 by Cryptovest Staff

After months with a rather depressed price, BAT is on the move, growing by 40% overnight.

Basic Attention (BAT), one of the more successful ICOs of 2017, with a clear use case in tokenizing online ads, is on the move. After falling to levels not seen since November, BAT is on the move again, boosted by the news of partnering with Dow Jones Media Group:

https://twitter.com/AttentionToken/status/986714881851179008

The BAT ecosystem aims to bring fairness to online ads, and disable the effect of bots on page views.

“Our partnership with Brave is an exciting and innovative step for Dow Jones Media Group,” Daniel Bernard, Senior Vice President of Barron’s, said. “As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences.”

However, despite the promises, BAT remains a relatively obscure digital asset, overcome by the hype for other tokens, such as TRON (TRX), or Verge (XVG). But this may also mean BAT is somewhat underrated, and trading may pick up. At the moment, BAT is available on only a few exchanges, and trading is concentrated in Asia. But even on Binance, where nearly half of volumes are seen, BAT remains on the sidelines.