Former Nr.1 female tennis player Caroline Wozniacki signed an agreement on Thursday with Singapore-based Global Crypto Offering Exchange (GCOX) to develop her own token, Reuters reports. The firm claims to be the world’s first licensed celebrity token exchange. By holding the tokens created on behalf of Wozniacki, the fans will be able to have better interaction with her.
GCOX says that Filipino boxer Manny Pacquiao and ex-football player Michael Owen are private investors in the company. One of the two sportsmen will become the first to sell such a token, the company says. Last week, we reported that Manny Pacquiao announced the PAC token in partnership with GCOX. The launch took place at the Blockchain Fair Asia 2018, in Taguig, Metro Manila, Philippines.
Besides these athletes, GCOX also lists Sheikh Khaled bin Zayed al-Nahyan, a member of Abu Dhabi’s ruling family, as a private investor.
GCOX intends to expand the concept and create tokens for more celebrities in the coming months. These celebrity tokens will give holders the opportunity to buy exclusive merchandise and access to their idols. On the other side, celebrities will generate income from the token sales.
Wozniacki told Reuters:
“To be the first female athlete to have her own token is really cool...I am looking forward to expanding that before other people start getting into it.”
Jeffrey Lin, CEO of GCOX, told media that the first celebrity token might be launched in 2019.
“If everything goes well, first quarter of 2019 will be the first celebrity token and it could be Michael’s, it could be Manny’s, I am not sure yet,” he said.
Prior to buying celebrity tokens provided by GCOX, investors must first purchase GCOX’s utility tokens with the ticket ACM. Lin revealed that the company was targeting from $300 million to $600 million from the token sale.
Some football legends have already launched their own tokens through other platforms. Brazilian star Ronaldinho issued his own cryptocurrency called Ronaldinho Soccer Coin, with the ticker RSC. The token was built on the NEO blockchain.