Ubex Brings Artificial Intelligence to Advertising Using Blockchain and Smart Contracts

Published on 12 June 2018 by Cryptovest Staff

The project is creating an innovative decentralized exchange for digital advertising based on neural networks and smart contracts.

Ubex offers a neat solution to keep everyone happy and change the way digital advertising is distributed and consumed. The project's decentralized advertising exchange combines the benefits of innovative high-tech instruments, neural networks, and smart contracts, joining them in one ecosystem to promote the transition from traditional pay-per-click schemes to payment for targeted actions.

How does it work?

Neural networks accumulate data about consumer digital behavior to show them the right advertising content at the right time. This leads to a more enthusiastic response to advertising and increases the number of purchases.

Since ads placement is automated and governed by smart contracts, third parties are no longer necessary to regulate the process. By removing the intermediaries, Ubex maximizes the economic efficiency of cooperation for all parties involved in the following way:

Advertisers: spend less on developing strategies or testing different channels and get more pronounced results from their targeted campaigns.
Publishers: need no longer worry about filling in the ad slots on their websites and getting low ad returns as an artificial intelligence mechanism ensures that the slots are occupied by the most relevant ads.
Users: enjoy a significantly improved web surfing experience and timely information about the best deals.