PAYSURA is Utilizing Blockchain Tech to Build a Universal Customer Rewards and Loyalty System

PAYSURA intends to issue blockchain-based global reward tokens for merchants and businesses to incentivize and reward their customers for loyalty.

Shopping never goes out of fashion, and retail therapy is real. Given the competition, merchants are constantly trying to attract and retain customers by offering deals, rewards and other incentives for their loyalty. However, as the number of merchants goes up, consumers find themselves holding multiple membership and loyalty cards, giving rise to the need for a universal card.

The PAYSURA solution

Enter PAYSURA, which aims to leverage the advantages of cutting-edge technologies to provide a revolutionary new solution and replace the traditional inconvenient reward and loyalty system. To do this, it is betting on a blockchain-based, uniform, and secure reward and bonus system which would be available to users worldwide, eliminating the need to carry and use any physical cards.

PAYSURA hails from the German city of Frankfurt, which is known as one of the leading global fintech hubs. The project team is proud to introduce their solution - the International PayReward Coin (IPC). Every merchant or company can use IPC as a reward for their products or services, while the modern blockchain technology will make it possible to offer and safely use IPC tokens throughout the world. Consumers, in turn, will be able to receive these IPCs by buying any goods or services.

This would create a Reward Pool where IPC tokens can be exchanged for various other products and services. What is important is that the pool will be community-driven, meaning that its participants will decide which reward products or services should be included in it.

In comparison with traditional reward and loyalty systems, PAYSURA offers a better bonus program option to customers. It transfers the real value to them, allowing the use of their rewards for purchasing new products or services for their IPC tokens. 

Additionally, the Ethereum blockchain technology ensures the global nature of the system as well as its security and privacy. Being a digital asset, an IPC token has no expiration date, doesn’t require physical possession, and can be easily transferred to third parties. Finally, merchants using IPC can enjoy blockchain advantages such as low overheads and fast transaction speeds.


The project aims to raise funds by offering the community its IPC tokens, which can then be exchanged for goods and services in the reward pool.

The total supply of IPC tokens amounts to 440 million, with the lion’s share of these ERC-20 tokens (85%) available to the community. Specifically, 60% of IPC tokens (264 million) will be offered in the crowdsale, while another 25% (110 million) will be reserved for the platform’s reward pool. 

The PAYSURA crowdsale starts on March 3, 2018, and ends on April 2, 2018. It will run for 30 days, after which all unsold tokens will go towards the reward pool. If you are interested in the ICO, you can visit the official website or subscribe to the project’s updates on Twitter and Telegram.