OSA DC – An AI & Blockchain-Based Ecosystem Set To Disrupt The Retail Industry For The Better

The project offers a blockchain-based, AI-powered solution for the benefit of all retail industry participants.


Every year, the retail industry loses billions of US dollars due to several pressing issues reflecting the systemic inefficiencies in the sector. In particular, it suffers from overstocking or understocking caused by massive inconsistency in product tracking along the supply chain, with each member using its own product identification marks, measuring units, and tracking systems.

Moreover, supply chain members do not reveal even such fragmented data, which prevents it from being analyzed and used to eliminate any business process flaws. This non-transparency and inefficiency often lead to product spoilage, resulting in both additional losses and lack of consumer trust in product quality and its declared characteristics.

AI + blockchain = OSA

Luckily, the latest innovative technologies can offer a blockchain-powered solution capable of addressing all these issues, reducing product waste, and uniting producers, data providers, retailers, and consumers into a single network.

OSA DC (short for OSA Decentralized) offers just that. Its Optimal Shelf Availability Decentralized Platform employs open and yet immutable ledger and smart contracts to facilitate inventory tracking for every supply chain member. The ecosystem provides users with more reliable product data and ensures fair play, preventing consumers from being misled and safeguarding the data stored on the blockchain from any manipulation.

How does it work?

The AI-powered OSA marketplace aims to serve the needs of retailers, manufacturers, distributors, logistics providers, and consumers worldwide. The platform will collect diverse pieces of fragmented data along the supply chain and analyze it via machine learning techniques to serve the best interests of every user group.

Consumers will get real-time access to transparent and trustworthy product information, ratings, and recommendations, which will allow them to save time and money by making prudent and informed purchasing decisions based on their individual profiles. Besides, they will be able to check a product’s history on the blockchain ledger, thus avoiding hazardous items and enjoying better products and services.

Meanwhile, manufacturers and retailers will be able to cooperate and enhance their business performance and strategies. They will also get direct access to consumer feedback, which can help them optimize inventory management.

Besides, consumers will be encouraged to share any data potentially valuable for manufacturers and retailers to improve the whole ecosystem. Such contributors will be rewarded with the platform’s native OSA tokens, which will drive the entire ecosystem operation and can be used as a payment unit in various transactions within the platform, including the purchase of consumer products.

Notably, this is not just an idea. OSA is an operating and successful company with many renowned business partners, among them L’Oreal, Danone, Mars, Coca-Cola, and Metro. The services provided by the company are based on the OSA Hybrid Platform (OSA HP), an AI-powered Big Data platform that monitors optimal shelf availability. It was launched in 2017 and already generates revenue.

OSA ICO details

To scale and develop its platform, the team behind the project aims to raise funds by offering the community its ERC-20 compliant OSA tokens.

It has already closed its private pre-sale round. The public pre-sale started on May 21 and will last until June 21, while the public OSA token sale will begin on July 21 and close on August 21, 2018.

The total supply of OSA tokens is limited to 2.2 billion, and only 514.2 million (22.5%) of them will be available for public sale. The ICO exchange rate of 1 OSA is 0.0002 ETH. The project developers hope to reach a hard cap set at $40 million.

For additional details on this ICO, visit the official website or subscribe to project updates on Twitter and Telegram.