Ever since digital media has become a ‘thing’, copyright infringement has become a rampant problem on the EU’s radar.
Up to this point, countries within Europe have each attempted to combat this problem by passing new legislation that would either penalize wrongdoers or make the act of copying another person’s work difficult.
Brando Benifei, a member of the European Parliament, sees these measures as insufficient. In a piece he wrote on Euractiv, Benifei considers that using a blockchain would solve the problem more easily.
“In order to find a balanced compromise that complies with the ultimate objective of the Digital Single Market, a possible solution could come from the application to the creative industries of the blockchain technology – the one at the basis of the bitcoin. In the next years, this innovation is considered to become the base for a more transparent, democratic, and upgraded version of the internet,” he wrote.
Benifei also criticizes European Commission’s current model for digital copyright protection, which is part of the Digital Single Market.
According to him, it has resulted in “further market concentration and higher legal costs for start-ups, aggregators, and small publishers.”
Decentralized publishing within the European Union, he says, would help enhance the fight against censorship and put forward a fairer compensation model for digital artists.
Benifei fears, however, that record labels, publishing houses, and distribution centers will suffer under a blockchain model.
“However, if this model represents a win-win solution for artists and customers, the same thing cannot be said for those who work in the intermediate production phases of the music industry, as record labels and distributors, who, on the contrary, will face the concrete threat of seeing their job substituted by a blockchain version of themselves,” he wrote.
The European Commission appears to be interested in blockchain, as it had proven in the middle of this month when it began studying its potential as a game-changing technology inside their administration.
It’s likely that Brando Benifei’s words will send a ripple through the EC as it seeks new ways to modernize itself.