Italian football club Juventus announced on Monday a multi-year agreement with blockchain-based fan engagement platform Socios.com. The strategic partnership will involve the Italian Seria A champion developing the “Juventus Official Fan Token.”
Juventus, which currently boasts Cristiano Ronaldo among its stars, has over 340 million supporters around the globe, while its fan base on social media exceeds 60 million. With the launch of the Juventus Official Fan Token, the club is looking to improve its global fan engagement. Besides, the token will allow supporters outside Europe to enjoy a real fan experience.
The Fan Token will be tradeable and will let fans around the world engage via a mobile voting and polling platform. In this way, the club will better interact with aficionados and enable them to share opinions.
Juventus supporters will be able to buy the tokens in a so-called fan token offering (FTO) via Socios.com. The event will be held in the first quarter of 2019.
Giorgio Ricci, who oversees the club’s global partnerships and corporate revenues, commented:
“Juventus is glad to welcome Socios.com to our partners. At the Club we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favorite club.”
Socios.com CEO and founder Alexandre Dreyfus said:
“As one of the biggest and most successful football clubs in the world, I am delighted that Juventus has chosen to work with Socios.com, and to seek the rewards that our innovative blockchain technology has to offer.”
He added that the startup’s long-term plan was to reach over 50 football clubs and inject $300 million more into the sports ecosystem within five years.
Juventus is not the first football club to forge a partnership with Socios.com. About two weeks ago, France’s Paris Saint-Germain (PSG) signed a deal with the startup to develop a similar fan token.