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Blockchain-based influencer marketing platform SocialMedia.Market has just signed on with ICOBox, the premier provider of SaaS solutions for conducting ICOs. ICOBox will provide technical, legal and marketing services for SocialMedia.Market, as the company prepares for its ICO in February 2018 after completing the first phase of its token sale in December 2017.

SocialMedia.Market is an ecosystem that connects major influencers, whether social media bloggers, thought leaders or celebrities, with advertisers and agents in the influencer marketing sector, enabling them to securely interact and trade. 

This is long overdue in an industry where a lack of regulation, the impact of scammers and fraud, coupled with the exorbitant costs charged by intermediaries to both influencers and agencies, have undermined the myriad benefits and returns of this online advertising channel, restricting the market opportunities for all players, with influencers forced to focus on ways of monetizing their product instead of concentrating on creative content. 

All operations on the platform are executed using the company’s utility cryptocurrency token, the Social Media Token (SMT). The tokens are designed to guarantee 100% safe escrow transactions based on blockchain technology, minimize transaction costs and operating fees on influencer campaigns, and deliver simplified and rapid global payments. Owing to lower costs, the tokens will also enable Tier-2 influencers and small businesses to interact. In addition, a two-factor authentication system can reduce the risk of fraudulent impersonation of influencers. Another benefit is the fair dispute resolution system available to participants in the event of disagreements, and the ability of token holders to earn rewards in the form of additional tokens through participation in decentralized disputes as an expert. 

Dmitry Shyshov, the CEO and founder of SocialMediaMarket, comments on the token sale and new partnership with ICOBox: 

“The ICO will enable us to move towards the goal of creating a self-driven token economy integrated within blockchain asset payment platforms like TenX. ICOBox had supported our project as a technical partner. Now, we are delighted to be taking this a step further, receiving legal guidance and marketing know-know from ICOBox's experienced team.”

ICOBox co-founder Nick Evdokimov was effusive about the benefits offered by the new platform, in particular the broadening of access and the impact on the industry. 

“This ICO is a wonderful opportunity for all participants in the influencer marketing industry to access a global market for advertisers and influencers in all social networks, offering convenient and transparent tools for interaction and also minimizing costs. It’s a real game changer, offering benefits to all the participants involved,” notes Evdokimov.

The second phase of the ICO is scheduled to start on February 9, 2018, and end five weeks later, on March 16, 2018, with a minimum required contribution of 0.01 ETH for 250 SMT. The token exchange rate is 1 ETH = 2500 SMT.

For more information about SocialMedia.Market, visit their official website.