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Manny Pacquiao, the Philippine senator better known as the only eight-division world champion in boxing, has partnered with Singapore start-up Global Crypto Offering Exchange (GCOX) for his foray into digital money, various media reported.

The boxer/politician is one of the first investors in GCOX - a cryptocurrency exchange platform which also allows celebrities to create their own digital currencies.

According to the company, these Celebrity Tokens can be used to purchase exclusive merchandise, tickets, and services from stars who have signed up to the GCOX platform. The coins will also secure fans elite invites to meet-and-greets, live streaming, and interactions with their favorites through the Celeb-Connect service.

As the first celebrity to sign up with GCOX, Pacquiao is set to launch a Celebrity Token called PAC Coin. The name derives from his moniker, the Pacman, reflecting his victories over all opponents in his prime. He is also the first boxer in history to win world titles in four major divisions: featherweight, flyweight, welterweight, and lightweight.

Celebrity crypto endorsers

However, Pacquiao is not the first boxer to endorse a digital currency. In fact, the list of stars promoting and even investing in virtual money is getting longer by the day.

American boxer Floyd “Money” Mayweather, who defeated Pacquiao in 2015 in the most expensive boxing bout in history, took to Instagram last year to declare his support for Stox’s initial coin offering (ICO) to his 16 million followers on the social media platform. Also in 2017, the boxer posted a tweet promoting the sale of Centra Token, a debit card that can be used for spending digital currencies at retail stores.

Other celebrities involved in cryptocurrencies, either as endorsers or investors, are

Jamie Foxx, Paris Hilton, football superstar Luis Suarez, rapper The Game, and stand-up comedian Kevin Hart.

Early this year, two-time speed skating world record holder Ted-Jan Bloemen of Canada signed a deal with ONG Social and CEEK VR, making him the first athlete to be sponsored with cryptocurrency.