Ubex is a global decentralized advertising exchange, based on neural networks architecture and supported by blockchain and smart contract technologies. Ubex offers targeted approach, fair and cost-effective pricing model for advertisers, creating a mutually beneficial ecosystem of trust and maximum efficiency.
The digital advertising market has been actively growing for the last 4 years; its size has exceeded the size of the television segment in 2017. This is a historic event for the advertising market. One of the most promising segments of digital advertising is programmatic advertisement, which shows an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic segments. According to the forecasts of Magna Global, the market size of advertising software will reach $42 billion by 2020.
Nevertheless, despite these positive dynamics, the digital advertising market has many problems, including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. As a result, all sides of the relationship suffer - advertisers overpay for each client involved, publishers receive lesser rewards and consumers of advertising are dissatisfied with its quality.
Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants.